One of my favorite parts of the Super Bowl are all the great commercials. I’ve heard this year, businesses spent up to $5 million for airtime during the big game. This year’s batch of ads had some that stood out above the rest. Here are three that we can take a lesson from!
Mountain Dew reminds me that we’re not in the entertaining business.
Mountain Dew’s PuppyMonkeyBaby is a thing of dreams…or nightmares.
This three-in-one hybrid was created to promote Dew’s newest energy drink, which is a combination of three elements mixed into one (Dew, juice, and caffeine). Whether or not the ad was effective is still to be seen. In a way, it was successful because PMB is still on my mind. But none of my coworkers could recall what product was being sold.
The commercial caught our attention, but didn’t deliver the message. I think this is a good reminder of what we need to avoid in our children’s ministry and church when it comes to worship. We can’t focus on entertainment and miss the point of why we are gathered.
I like what Mike Livingstone, content editor of Explore the Bible, has to say about the subject. “If the figurative spotlight in our church services is on anyone other than God, it is not worship. If the spotlight shines brighter on human performance than on the gospel of Christ, it is not worship…The message of the church—the message the world needs to hear from us—is not, “Come and have a good time,” “Come and be entertained,” or “Come and find your best life now.”
You can read more about Mike’s thoughts here.
Doritos reminds me to care for the unborn.
So here’s a cute little fan-made commercial for Doritos.
The doctor is performing an ultrasound on a mother while the father eats Doritos. We see on the monitor the baby attempting to reach for dad’s chips. Getting tired of the distraction, the mother grabs a chip and tosses it across the room, at which point the baby decides it’s time to head on out to the world and get some Doritos.
This one received a lot of buzz on Twitter, with many saying it was their favorite of the night. According to one tweet, the ad was played on the big screen in the stadium and ended with the crowd going wild.
Unfortunately, a pro-choice group denounced the commercial, shamming it for “humanizing fetuses.”
As election season is upon us, this issue will continue to be brought into the spotlight. Pray for our country and our current and future leaders. Pray that they will seek God’s guidance on this important issue.
Suggested reading: Adam4d
Kung Fu Panda reminded me to be a witness.
Po thinks of extreme ways he can drive traffic to Mr. Ping’s by imitating famous Big Game commercials from the past. Luckily Master Shifu is here to tell him it all starts with a stunning website.
Commercials are good, but with websites I get so much more information. I feel like I can get to know the product or service better and find out any contact information I need. In fact, many business sites allow you to chat live with a salesperson.
I think the same goes for our church. We can advertise and get the word out, but we need to ask God to help us build relationships with people. Just as a website has answers to frequently asked questions, we need to be ready to give answers when people ask about our hope (1 Peter 3:15). And we need to pray that God opens their hearts, because that’s where it all starts!
Who will you reach out to this week?